ABSTRACT
The purpose of this qualitative descriptive study was to explore how hospitality management instructors at a college of management in the Northeastern United States describe their attitudes towards the effects on instruction of the COVID-driven compulsory virtualization of their courses that occurred in Spring 2020. The Theory of Technology Acceptance, the Extended Theory of Technology Acceptance, and the Unified Theory of the Use and Acceptance of Technology jointly constituted this study's theoretical foundations. Data collection was guided by three research questions, namely: (i) How do hospitality management instructors describe their attitudes towards the effects on teaching of the COVID-driven virtualization of instruction that occurred in Spring 2020? (ii) How do such instructors describe the setbacks created by said virtualization? (iii) How do such instructors describe the benefits of said virtualization? Data was acquired through 14 semi-structured interviews and two semi-structured focus groups. Thematic analysis of the data yielded eight themes: (i) Virtual instruction was relatively convenient in some respects;(ii) Student-on-student interaction was limited;(iii) Instructor-student interaction was limited;(iv) Complex material was hard to teach;(v) Students disengaged;(vi) Virtual courses came to resemble correspondence courses;(vii) Courses involving labs and lab-like components could not be taught properly: (viii) Virtual instruction had more downsides than upsides. Conclusion: In order for the virtualization of hospitality management courses to succeed, the technology being used must allow the emotional dynamics that govern in-person instruction to govern virtual instruction. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
We present a classroom role play to immerse students in the difficulties of applying value-based pricing principles to the practice of B2B price negotiations at different levels of the hotel value chain. The students assume roles as hotel chain and individual hotel management and as key business clients to the individual hotels. Through strategic and tactical preparations that rely on incremental additions of information on the goals, students prepare themselves to negotiate aspects linked with B2B pricing in a hotel revenue management context and collect points based on their success. After the negotiations, they systematically reflect on their performance vis-a-vis their set intentions. The role play is targeted to be an assignment in master's level hotel revenuemanagement teaching, but it could bemodified to target bachelor's students or other fields in which value-based pricing is still at its infancy. Based on our experience with running the game in a classroom as well as twice remotely because of COVID-19, it is compatible with both forms of learning and could potentially be extended to an asynchronous online learning environment. © 2022 The Author(s).
ABSTRACT
Starting in 2019, the ongoing COVID-19 pandemic has lasted 3 years and will likely continue to affect the lives of people all over the world. According to a United Nations Educational, Scientific and Cultural Organization (UNESCO) survey, more than 91% of students from all over the world have been affected by the spread of COVID-19. The application of technological networks can help solve problems related to being unable to attend school in person, as online teaching can effectively help reduce learning loss in the short term. In Taiwan, the higher education system has been using online learning, but now faces a new and huge crisis, as some courses do not readily translate to this setting. In professional courses run by hospitality departments, it is essentially impossible to accurately convey the practical skills required, for example, aspects of color, aroma, and taste through online teaching. Moreover, the learning level of each student varies greatly. During the online teaching process, instructors teach professional skills and movements through a single teaching video, which may not meet the needs of all students. In response, this study explores using the flipped teaching method, to not only enable students to master and control their learning and effectively adjust their self- adaptive learning progress but also to help teachers solve problems and impart professional skills using a two-way, interactive, online teaching method. This approach, flipping a class in an online learning environment, could effectively make up for the one-way teaching sometimes created by video content, and address the problem of gaps in learning professional practical skills. It can also induce students with poor learning attitudes to actively participate in learning. This study involved 55 bachelor students from a university of science and technology in Taiwan. The research results are as follows: (1) Students who participated in the flipped teaching mode, which involved two-way interaction showed better professional understanding of the course and improved willingness to learn, thereby improving the learning effect. (2) Awareness of these poor practical catering professional skills in students, assisted in laying the professional foundation for students to gradually improve their learning attitude and their advanced skills. This indicates that students with poor academic performance in an online environment might benefit from two-way interactive teaching. Teachers should clarify detailed descriptions of professional practical actions that confuse students. (3) In flipped learning, the grouping of "game/toy-based e-learning" can not only improve the performance of students who actively study to achieve good grades but also help and motivate other students to learn together. These results indicate that in flipped classrooms that use an online learning environment, the active learning and learning attitudes of students were positive and that their interest in learning and learning efficiency was also significantly improved. At the same time, this approach stimulated the innovation, creativity, and creative development of students in using professional technology in the hospitality industry. It transformed the passive learning situation of online one-way teaching into an active two-way teaching environment.
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PurposeThis paper aims to proffer a broad overview of publications in the International Journal of Contemporary Hospitality Management (IJCHM) by conducting bibliometric analyses for the duration ranging from 1989 to 2022. Design/methodology/approachThe research approach analyses the top authors, publications, most collaborative countries and top co-occurring keywords and significant themes published in IJCHM with the help of the Scopus database. The study entails performance analyses on IJCHM. A de-duplicating process was used to study the evolution of themes, so that the keywords identified from co-occurrences of authors' keywords and thematic evolution map were refined to first- and second-order themes, further leading to the development of inductive analysis proposing aggregate themes. FindingsThe findings of this study not only help paint a comprehensive picture of the customer experience, but also illustrate how topics have evolved in the literature and reveal the most relevant upcoming fields of research. The thematic evolution map reveals thematic areas. There is evidence of contributions by authors across the world and spanning a multitude of themes such as business ethics, corporate and firm performance, stakeholders and avenues for the management of disruption, specifically in times of the COVID-19 pandemic outbreak. Research limitations/implicationsSignificant trends in authors, publications, nations, authors' keywords and themes as uncovered by this study can greatly help budding authors understand the expectations and emerging research themes that define the IJCHM. Originality/valueThrough extensive bibliometric analyses, this study has created a historical log of the publications in IJCHM. It has identified the key research trends for future research and presented a conceptual framework based on the keyword analysis map and thematic evolution.
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The focal point of this investigation is the appraisal of the effect of the Covid-19 pandemic in the travel industry and accommodation area which has prompted worldwide frenzy because of the current circumstance. The extent of a task is in the direction of examine the impacts of Covid-19, current occasions, and evaluation from end to end understanding while it is fundamental to research how a business determination recuperate subsequent to Corona virus and how it tends to be supportable. The present task is to break down the upcoming through a small amount of way in addition to quick recuperation what's more, recapture of the travel industry and friendliness area in favour of the Indian financial system, and work along with industry. The examination has a few proposals of the neighbourhood effect of the episode, impacts as well as is fundamentally assessed in this survey. This is the need of great importance to set aside gauges before effort to manage the belongings. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.
ABSTRACT
The purpose of this qualitative descriptive study was to explore how hospitality management instructors at a college of management in the Northeastern United States describe their attitudes towards the effects on instruction of the COVID-driven compulsory virtualization of their courses that occurred in Spring 2020. The Theory of Technology Acceptance, the Extended Theory of Technology Acceptance, and the Unified Theory of the Use and Acceptance of Technology jointly constituted this study's theoretical foundations. Data collection was guided by three research questions, namely: (i) How do hospitality management instructors describe their attitudes towards the effects on teaching of the COVID-driven virtualization of instruction that occurred in Spring 2020? (ii) How do such instructors describe the setbacks created by said virtualization? (iii) How do such instructors describe the benefits of said virtualization? Data was acquired through 14 semi-structured interviews and two semi-structured focus groups. Thematic analysis of the data yielded eight themes: (i) Virtual instruction was relatively convenient in some respects;(ii) Student-on-student interaction was limited;(iii) Instructor-student interaction was limited;(iv) Complex material was hard to teach;(v) Students disengaged;(vi) Virtual courses came to resemble correspondence courses;(vii) Courses involving labs and lab-like components could not be taught properly: (viii) Virtual instruction had more downsides than upsides. Conclusion: In order for the virtualization of hospitality management courses to succeed, the technology being used must allow the emotional dynamics that govern in-person instruction to govern virtual instruction. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
Purpose The Indian hospitality and tourism industries, major economic growth drivers and employment generators, have been greatly affected by the outbreak of the COVID-19 pandemic. In FY 2020, the Indian tourism sector created 39 million jobs and contributed nearly US$194.3bn, or 6.8%, to India's gross domestic product. The purpose of this study is to focus on ranking 22 listed hotels and 9 listed travel agencies in India based on their performance across 14 selected financial parameters in both the pre-COVID-19 year ending in March 2019 and the post-COVID-19 year ending in March 2021 to understand how the pandemic affected their businesses. Design/methodology/approach This research proposes to analyze the impact of the COVID-19 pandemic on the financial performance of 22 listed Indian hotels and 9 listed travel agencies evaluated over 14 financial parameters using a pipeline of two recently developed multicriteria decision-making techniques, method based on the removal effects of criteria (MEREC) and grey-based combined compromised solution (CoCoSo). First, the criteria weights are objectively determined using MEREC, and then the financial performances of the selected companies in both the hospitality and tourism industries are separately assessed using CoCoSo to get their overall performance score, based on which the companies are ranked in order of preference. Findings It was observed that Westlife Development, Lemon Tree Hotels, Indian Tourism Development Corporation, Royal Orchid and Country Club performed significantly poorer than their peers in the aftermath of the pandemic, whereas EIH, Advani Hotels and Resorts and TGB Banquets performed relatively better. Travel agencies Easy Trip and International Travel House performed particularly poorly because of the pandemic, but VMV Holidays performed relatively better in FY 2021. Practical implications The findings of the analysis will aid portfolio construction, corporate investment decisions, competition research, government policymaking and industrial analysis. Originality/value The proposed model is novel because it fills the research gap in the application of the integrated MEREC-CoCoSo method to study the impact of COVID-19 on the hospitality and tourism sectors in India.
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The gastronomy sector was one of the industries most fundamentally affected by the COVID-19 pandemic restrictions and the subsequent disruption of demand. Entrepreneurs were challenged to secure their survival. This study aims to analyze how COVID-19 has accelerated digital technologies in the hospitality industry. The study assumes that due to lockdowns successful restaurants in Baden-Wuerttemberg have developed new digital business models. Data for the quantitative study were collected through a survey among randomly selected restaurants carried out between December 2020 and February 2021. A cluster analysis is used to identify different types of restaurants concerning their propensity to innovate and their success. Results of the study show that the level of digitization is one important factor regarding the range of entrepreneurial success.
ABSTRACT
Theoretical basis: Later in the discussion, the options for long run strategy in dealing with a possible takeover offer and other strategic options can be discussed by the class. Lack of familiarity by students with the role of the outside potential acquirer of the camp (in this case, a hotel chain) and the lack of familiarity with the role of an investor who is a family investor, who may wish to sell stock and use the proceeds for another purpose, or a small investor who invests because he or she uses the camp and takes advantage of the stockholder’s discount will probably preclude role playing, except in executive MBA classes where students have sufficient experience in possible takeover situations or in investment management, Emphasis should probably be placed on discussing the major issues, such as social and cultural issues and on marketing and public relations issues and on financial issues, including the options available in the event of a possible takeover effort. All of these issues are impacted fully by the COVID-19 pandemic. Research methodology: Instructors will need to play an active role in teaching this case. It is recommended that the instructor give a short lecture or discussion at the beginning as to how a camp such as Camp Teddy functions. The authors recommend that the instructor then begin the case discussion by asking students questions about such issues as social and cultural issues and marketing and public relations issues. Case overview/synopsis: Camp Teddy is a seasonal camp for families in rural Connecticut adjacent to New York City and suburbs in New York and Connecticut. It is technically a for-profit organization but operates more like a nonprofit organization because many of the campers own shares and have used the camp sometimes for several generations. The camp has traditions that are liked by many of the shareholders and campers. Although net income has increased in the past year, there does not seem to be enough funds to support necessary capital expenditures to improve facilities for the future. The largest stockholder has recently died. His immediate heirs’ control 300 of the 1,000 shares and other family members control 400 shares with the remaining 300 shares in the hands of small shareholders, many of whom use the camp each summer. A large hotel chain is interested in possibly acquiring the camp through a buyout or perhaps a hostile takeover, with a potential large gain to shareholders. The board of directors must consider a number of issues to insure good occupancy of the camp in the future and must decide what to do about a potential takeover attempt. Complexity academic level: This case can be used in several courses, including investment management, hospitality management, corporate finance and business strategy. There are ethical and societal issues in the case, so that the case might also be used in courses looking at business, environment or business ethics. The case is best used at the graduate level, but it might be suitable for some advanced undergraduate courses. © 2022, Emerald Publishing Limited.
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Purpose>Crisis communication is an essential component of crisis management in hospitality and tourism. Yet few studies have offered a clear impression of the state of knowledge in this area. As one of the early conceptual attempts, this study aims to contribute to the existing knowledge by analyzing, comparing and synthesizing the literature in crisis communication and hospitality and tourism research. This study also proposes a transactional and dynamic crisis communication model that lays the conceptual foundation for future research.Design/methodology/approach>This study was guided by a theory synthesis approach and analyzed the related literature. More specifically, this study conducted a rapid review of the general crisis communication research and a conventional, systematic review of crisis communication research in hospitality and tourism. Based on the review findings, this study further develops a transactive and dynamic crisis communication model in hospitality and tourism, which is fundamental for future studies in this area.Findings>The findings of this study are presented through a literature review of general crisis communication research and crisis communication research in hospitality and tourism and the development of a transactive and dynamic crisis communication model in hospitality and tourism.Research limitations/implications>This study reviews the literature and develops an integrated model for crisis communication in hospitality and tourism. The findings of this study lay the conceptual foundation for crisis communication in hospitality and tourism and reveal future research venues.Practical implications>By offering a state-of-the-art review and developing an integrated conceptual model, the findings of this study can help bridge the gaps between academics and practices as well as serve as references for practitioners to identify and develop effective crisis responses.Originality/value>This paper represents an early effort to review crisis communication research in hospitality and tourism and conceptualize the subject area through an integrated model. The findings of this study contribute to the further conceptual development of crisis communication in hospitality and tourism.
ABSTRACT
The hospitality industry is under threat from COVID-19 and the possibility of future crises remains very real. To improve understanding of how such a crisis impacts the attractiveness of pursuing a career in the hospitality industry, this study examines the effects of negative emotions invoked by COVID-19 on hospitality management students' occupational attitudes. Using a sample of 425 students, we find that in addition to diminishing their occupational identification and in turn, job choice intentions, that the effects of these negative emotions are channeled through three salient motivational pathways, namely self-efficacy, intrinsic and extrinsic motivation, and passion. Thus, the study not only advances theory by providing a more nuanced conceptualization of the effects of negative emotions on occupational attitudes but it identifies important leverage points that can be harnessed to help mitigate the harmful emotional effects of a crisis, such as COVID-19, important and timely contributions that the authors hope will benefit aspiring hospitality industry talent and help restore the attractiveness of careers in the hospitality industry. Future research directions and implications to theory and practice are discussed.